Fury as giant McDonald’s Drive-Thru adverts go up around Fishponds

july 3 006Campaigners who fought McDonald’s plans to open a Drive-Thru on Fishponds Road say the fast food giant has “thrown down the gauntlet” after putting up giant advertising posters in the area.

McDonald’s hopes of building a two-storey Drive-Thru restaurant on the old tile warehouse on Fishponds Road were rejected by the city council in February on highway safety grounds.

july 3 027There had been protest marches and rallies against the proposal for a restaurant in the largely residential area and it sparked a 1,699-name petition and some 500 individual objections.

Concerns were raised about road safety, disturbance, air quality, litter, noise and odour, and the health impact due to the proximity to several local schools.

In recent days, billboard posters advertising a McDonald’s Drive-Thru in emojis and with the words ‘good times’, main picture, have gone up at locations including next to the Bristol & Bath Railway Path near Morrisonsby Britannia Tyres’ depot at New Station Way, above, and in Easton, St Philips and on Two Mile Hill Road.

The No McDonald’s in Fishponds campaign said the “sheer audacity of McDonald’s was unbelievable and pledged: “We won’t be beaten that easily.”

the fishponds road siteWriting on Twitter, the campaigners also said: “McD’s have really thrown down the gauntlet … Come on Banksy!”

At the time their plans were rejected McDonald’s said they were disappointed as a new restaurant would have created 65 new jobs and brought significant investment to the area.

A McDonald’s spokesperson told us “It is incorrect to suggest these adverts are only being used in one specific area of Bristol. The emoji-style ‘Good Times’ billboards are part of a national advertising campaign currently running throughout all of the UK.”

The strength of feeling about the proposed restaurant has brought the Fishponds community together and the site of the proposed Drive-Thru, above, has become a focal point.

Floral displays have been created at the front of the former tile warehouse site and there is colourful bunting and a We Love Fishponds sign.